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Spectrum Reach integrates Anoki AI to further streaming ad transparency
The integration uses Anoki's ContextIQ to analyze live and on-demand content at the scene level, which improves transparency and brand stability, the companies said.
DoubleVerify partners with Spectrum Reach to improve streaming TV campaign performance
Spectrum Reach will provide show-level data, giving advertisers insight into the specific programs their ads run alongside.
Charter sees rare growth in pay TV during Q4, but revenue down
Charter reported a rare period of growth in its pay TV business, but the company's ongoing broadband losses weighed on revenue.
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Analyst: U.S. pay TV penetration falls below 50 percent during Q4
The number of households subscribed to traditional pay TV or an equivalent fell below a critical threshold during Q4 2025, according to an analyst.
Charter repositions business around new pay TV packages
A Charter executive said the inclusion of streaming apps in Spectrum TV packages help differentiate its cable TV service in a growing sea of streaming competitors.
Spectrum Reach partners with TVBeat to bring programmatic ads to linear channels
Ad buyers will have automation, targeting and measurement capabilities on linear channels just as they have on connected TV platforms and apps, the companies affirmed.
Nielsen: Linear TV continues dominance in April
Traditional linear TV continued to dominate over streaming, with news and sports boosting broadcast and cable TV platforms.
Charter ad business Spectrum Reach partners with PubMatic
Charter's ad business Spectrum Reach has formed a partnership with PubMatic that will help marketers across both services.
Broadcast, cable TV continue to top Nielsen’s The Gauge
Linear TV captured more than 46 percent of total TV time in December, compared with streaming's 43 percent.
Charter continues to shed Spectrum TV, Spectrum Internet subscribers
Charter continued to log declines in its Spectrum TV and Spectrum Internet businesses, though revenue was boosted by Spectrum Mobile.
Charter lost 393,000 residential Spectrum TV customers during Q2
More Spectrum TV customers are ditching the company's legacy service, despite getting some streaming services as part of their plans.
Spectrum begins offering Vix Premium with Ads to TV customers
Spectrum TV subscribers with at least one Univision channel in their pay TV package now have access to Vix Premium with Ads.